CeBIT and ICT sector promote credibility and trust
End-of-show report for CeBIT 2012 (06 March to 10 March)
The international ICT industry and CeBIT as its flagship show have injected fresh impetus into the global market.
Participating exhibitors rated CeBIT 2012 as a highly successful show.
Surveys revealed yet another rise in the number of business contacts
initiated and leads generated, and exhibitors reported lively visitor traffic
throughout. Once again this year, more than seven million business talks were held at CeBIT. Trade visitors came with highly specific agendas and quickly got down to the business of working out the details of their ICT investments. This further substantiates CeBIT's unparalleled effectiveness as a global platform for lead generation.
This success can also be attributed to enhancements and performance
tweaks made over the past several years. "We have worked hard on
establishing CeBIT as a strong magnet for top buyers and decision-makers from the user industries. The third 'House of CIOs' at this year's
CeBIT is proof positive that we have now achieved that goal,"
commented Ernst Raue, the Deutsche Messe Managing Board member
in charge of CeBIT. He also noted that a new user association, 'Voice',
chose CeBIT for its international launch. This association's members are
the CIOs of DAX-listed companies and many other major enterprises,
who collectively represent an annual ICT purchasing volume of more than 50 billion euros.