Software Park Thailand tagged eight Thai companies flagship selected to attend CBI ITO Expro Seminar held by Centre for the Promotion of Imports from Developing Countries (CBI) in Rotterdam, Netherlands to share experiences through the workshop under the theme “Enhancing Marketing Penetration Strategy to EU”. The workshop targeted to address the issues and a glimpse future of IT Outsourcing services in EU. Additionally, it aimed to explore and share knowledge and experience on challenge and opportunity for IT Outsourcing in EU and how to effectively penetrate the market. In Session III “How to create unique value proposition effectively in EU: market penetration strategy”, Suthanan Traisutcha, Senior Business Coordinator from PromptNow Company Limited remarked, “As an extension to effective communication strategy to EU market, web promotion should never be taken for granted as internet penetration and adoption in EU (48.5 percent) exceed the world average (23.5 percent). Let alone other EU dominants, in Germany, 76 percent of purchasing decision makers relied primarily on information on the Internet and another 29 percent constantly do research exclusively online.” During the seminar, questions and discussion continued on the possible collaboration and penetration to EU market. The workshop successfully attracted the interest of many top and middle executives, business development, marketing, Public Relations and management.