Gamification is the use of game design techniques & mechanics to solve problems and engage audiences. Gamification strives to encourage users to engage in desired behaviours in connection with non-game applications.
According to Yu Kai Chou, the world's leading gamification expert, "Gamification is the design that places the most emphasis on human motivation in the process. In essence, it is Human-Focused Design (as opposed to 'function-focused design')."
Gamification is not about playing games, it’s about solving problems and engaging your users!
"Over 70% of Global 2000 Organisations Will Have at Least One Gamified Application by 2014" - Gartner ( Link to article)
PlayDeal is a Gamification Platform that simplifies daily engagement, provides real-time visualisation of customer interaction, and incentivises goal achievement. The technology is architected to leverage the game elements, i.e. missions and rewards, social collaboration and rich visual representation to drive engaging experiences. PlayDeal is extensible, scalable and can be adapted to multiple operating systems and application platforms for different business purposes.